Katherine Ivanova.

Slavic soul in San Francisco.
I build things, hustle a lot, love a good book and a good conversation.

Check out my book collection at the bottom.

Good Place

2026–present

Turns out, death needed better infrastructure. I’m now building Good Place, a new generation of funeral homes. The plan: buy a funeral home, make it good, repeat. Better spaces, clearer choices, and goodbyes that feel like the person.

Pantio

2025–present

Tried to make something of us last forever. Think Character.AI meets Replika, aiming for fewer existential hazards (read: no AI girlfriends, no suicide-related lawsuits). At Pantio, we were preserving voices, memories, and personalities while navigating grief and the funeral space. Tried to build something thoughtful. Learned some hard lessons.

HistAI

2023–2025

Tried to cure cancer. Failed halfway. Along the way, we built a massive pathology dataset, annotation pipelines, and open foundation models to speed up cancer diagnostics and research.

Models & datasets on Hugging Face

UGC queen

Big fan of brainrot and internet culture. Turned scrolling and trend-watching into a side hustle: making videos for Fluently.

A look at the wider Fluently campaign:
22 accounts, 200M views

Read for fun

One of my greatest treasures was the collection of books I’d read and couldn’t bring with me to America. This is its new home.

I’m uploading pirate copies here. Most of these books are old enough that they should belong to everyone by now, at least as free ebooks. Work in progress, but some are already up, so feel free to steal them from my bookshelf.

The ones I keep coming back to

Back home

Other lives, other places

A little less reality

Things that stay with you